Price guide · Sporting Outdoor
Protein Bar: wholesale price
A typical US business buyer pays a median of $1.10 per unit at small order quantities, falling to $0.35 at volume, on a typical 21-day lead time. These medians come from published supplier pricing. Treat them as a starting point, not a binding quote. Your spec and quantity set the final price.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $1.10 |
| 1,000–4,999 units | $0.85 |
| 5,000–9,999 units | $0.72 |
| 10,000–24,999 units | $0.58 |
| 25,000–99,999 units | $0.45 |
| 100,000+ units | $0.35 |
What moves the price
For protein bar, the drivers are carbohydrate source, sugar ratio, flavor system, sachet or bulk pack size, electrolyte inclusion, carb grams, texture, coating — the spec them differently and the same item lands at either end of the band.
Published wholesale and OEM listings show protein bars commonly priced around $0.41-$0.84/unit at 10k-30k+ MOQ for private label or branded bar formats, with lower landed-equivalent offers around $0.20-$0.68/unit on large-volume marketplace listings. Price moves most with bar weight/serving size, protein source and formulation, sugar/carb targets, added caffeine or functional ingredients, and whether the item is stock brand, OEM, or fully custom-printed/private label. The most realistic sourcing routes are U.S. wholesale distributors for branded resale, private-label contract manufacturers, and import/OEM factories quoting FOB or landed-equivalent per-unit prices; smaller 500-5,000 unit runs typically sit above factory MOQs and require domestic brokers or co-packers
Paying more than the median?
If you reorder protein bar regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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