Postcard Mailer: wholesale price
A typical US business buyer pays a median of $0.92 per unit at small order quantities, falling to $0.38 at volume, on a typical 10-day lead time. These medians come from published supplier pricing. Treat them as a starting point, not a binding quote. Your spec and quantity set the final price.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.92 |
| 1,000–4,999 units | $0.75 |
| 5,000–9,999 units | $0.66 |
| 10,000–24,999 units | $0.58 |
| 25,000–99,999 units | $0.48 |
| 100,000+ units | $0.38 |
What moves the price
For postcard mailer, the drivers are foil laminate thickness, moisture barrier, oxygen barrier, light barrier, seal type, print coverage, privacy features, tamper evidence — the spec them differently and the same item lands at either end of the band.
Real supplier-facing pricing for mailed postcard campaigns clusters around USPS postage plus printing, with published campaign examples showing about $1.10–$1.30 at 500 pieces, $0.65–$0.80 at 5,000, $0.55–$0.70 at 10,000, and $0.48–$0.62 at 25,000 for a typical 6×9 postcard mailing. USPS bulk postcard postage itself is much lower than the all-in price, so stock choice, variable printing, presort level, address hygiene, and whether the piece is a standard postcard versus oversized/EDDM format are the main cost drivers. The most realistic routes are integrated print-and-mail providers and direct-mail shops that quote all-in per-piece pricing; for very large runs, trade printers or import-equivalent print plus separate mailing can push unit costs lower than the published campaign examples
Paying more than the median?
If you reorder postcard mailer regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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