Overlay Label: wholesale price
A typical US business buyer pays a median of $0.42 per unit at small order quantities, falling to $0.026 at volume, on a typical 14-day lead time. These medians come from published supplier pricing. Treat them as a starting point, not a binding quote. Your spec and quantity set the final price.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.42 |
| 1,000–4,999 units | $0.31 |
| 5,000–9,999 units | $0.12 |
| 10,000–24,999 units | $0.09 |
| 25,000–99,999 units | $0.026 |
What moves the price
For overlay label, the drivers are material, finish, print method, mount style, thickness, reflectivity grade, weather resistance, adhesive type — the spec them differently and the same item lands at either end of the band.
Real supplier pricing for custom overlay labels is usually closest to wholesale label and custom decal quotes, with cost driven mainly by substrate (paper vs. BOPP/vinyl/polyester), print color count, adhesive, die-cutting, and durability finishes such as laminate or foil. Mid-range custom automotive overlays are most realistically sourced from trade label converters, industrial labeling suppliers, or offshore import runs, where setup and freight can materially change landed unit cost; the lowest published bulk prices are usually for simpler stock-like labels rather than highly durable automotive overlays
Paying more than the median?
If you reorder overlay label regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
Related prices
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Instruction Label wholesale price