Price guide · Jewelry Accessories
Direct Mail Postcard: wholesale price
A typical US business buyer pays a median of $0.42 per unit at small order quantities, falling to $0.04 at volume. These medians come from published supplier pricing. Treat them as a starting point, not a binding quote. Your spec and quantity set the final price.
Median price by order quantity
| Order size | Median /unit |
|---|---|
| 500–999 units | $0.42 |
| 1,000–4,999 units | $0.30 |
| 5,000–9,999 units | $0.20 |
| 10,000–24,999 units | $0.10 |
| 25,000–99,999 units | $0.06 |
| 100,000+ units | $0.04 |
What moves the price
For direct mail postcard, the drivers are size, paper stock, coating, full-color print, variable data printing, quantity, material, closure type — the spec them differently and the same item lands at either end of the band.
Published supplier pricing shows strong economies of scale: 4OVER4 lists direct mail postcards at $0.18 for 500, $0.07 at 3,000, $0.05 at 6,000, $0.04 at 10,000–17,500, and $0.03 at 30,000+; PostcardMania separately quotes standard postcards at $0.10 low volume and $0.07 high volume, while industry guides place 6x9 postcards around $0.55–$0.90 all-in when postage is included. The biggest cost drivers are size, variable-data/addressing, stock/coating, and whether postage is included; larger formats and variable data usually push the price toward the high end. Realistic supplier routes are trade printers with mail-fulfillment services, direct-mail agencies, and USPS-presort/Marketing Mail production shops; import landed-equivalent is less useful here because mailing and personalization dominate economics
Paying more than the median?
If you reorder direct mail postcard regularly, run a free savings check — enter what you pay and see it against these researched medians, item by item. About three minutes, no card or account.
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